The Marketing & Communications business practice is a part of a dedicated internal corporate functions organization that manages and operates the Accenture business and supports our client-facing professionals, outsourcing units and other businesses. This business practice is responsible for developing and implementing initiatives that help build our global brand, increase industry esteem and preference, and establish ownership of the market space.

Marketing and communications professionals are involved in a range of activities from advertising, market research and brand management to marketing thought leadership initiatives and industry insights, and promoting Accenture’s capabilities and services. Within this business practice, there are a number of specialist areas:

• Advertising
• Brand management
• Event marketing
• Internal communications
• Marketing Accenture experience
• Market research
• New media/website management
• Thought-leadership marketing
• Recruitment marketing