Accenture has a dedicated internal corporate functions organization that manages and operates the Accenture business and supports our client-facing professionals, outsourcing units and other businesses. The research work group is dedicated to the creation of original research and authoritative insights on strategic business issues and technology advances shaping the future while aligning with Accenture's business strategies.

Accenture Research

The Accenture Research Group is made up of business and research professionals in locations throughout the world. The team works together virtually to provide global service to the company, gathering and synthesizing research data, developing original points of view and conducting primary research. This research is used to support client proposals, engagements and board briefings, as well as to support Accenture's own strategy and market offerings.

Technology Research

Accenture’s Technology Research workgroup is part of Accenture Technology Labs, the dedicated technology research and development organization within Accenture. The labs focus on creating original research and authoritative insights on strategic business issues and technology advances that are shaping the future. In this way we help clients enhance their business performance by turning technology innovation into business results.

Market Research

Accenture has a dedicated market research team as part of its Marketing & Communications business practice. We provide critical information for decision making, capture buyer issues and perceptions to enable strategic planning, measure marketing and communications effectiveness and enhance Accenture’s ability to stay ahead of the competition. Market research professionals are involved in a wide range of activities including global awareness tracking studies, advertising copy and competitive advertising testing, media and Internet monitoring, brand positioning research and surveys to help understand target audiences.