The Research group is dedicated to the creation of original research and authoritative insights on strategic business issues and technology advances shaping the future while aligning with Accenture's business strategy.
The Accenture Research group is comprised of business and research professionals based in different locations around the world. The team works together virtually to provide a global service to the company, gathering and synthesizing research data, developing original points of view and conducting primary research.
Accenture’s Technology Research workgroup is part of Accenture Technology Labs, the dedicated technology research and development organization within Accenture. The Labs focus on creating original research and authoritative insights on strategic business issues and technology advances that are shaping the future. In this way we help clients enhance their business performance by turning technology innovation into business results.
Accenture has a dedicated market research team as part of its Marketing and Communications business practice. The team provides critical information for decision-making, capture buyer issues and perceptions to enable strategic planning, measure marketing and communications effectiveness and enhance Accenture’s ability to stay ahead of the competition. Market research professionals are involved in a wide range of activities including global awareness tracking studies, advertising copy and competitive advertising testing, media and internet monitoring, brand positioning research and surveys to help understand target audiences.