Our highly recognized advertising campaign addresses the questions of what it takes to be a high-performance business. The campaign’s centerpiece is the contemporary symbol of high performance: Tiger Woods. Famous not only for his success on the golf course, Tiger Woods is equally renowned for his work ethic, focus and commitment to continual improvement. Tiger Woods' talent, insight and work ethic mirror Accenture’s drive and determination to help its clients achieve high performance.

In 2003 Tiger Woods became the centerpiece of Accenture advertising. As perhaps the world’s ultimate symbol of high performance, he served as a metaphor for our commitment to helping companies become high-performance businesses. Our advertising theme united his ethos and our position: “Go on. Be a Tiger.”

In 2006, our advertising took the next step. Armed with findings from our comprehensive study of more than 6,000 companies including over 500 high performers, our new campaign is built around this proprietary knowledge of the world’s elite companies, and our ability to channel that knowledge on behalf of our clients. The new theme line “We know what it takes to be a Tiger.” makes our knowledge the central theme of the campaign and focuses the advertising directly on our unique capabilities.

See our print and television ads.

Learn more about Accenture's unique collaboration with Tiger Woods.