Our Research team supports the rest of the business by providing an in-depth understanding of emerging technology and business strategy. It’s this knowledge that helps to make our consulting area so successful when it comes to bids, and underpins our reputation as a thought leader across industries.

The Research group is divided into three areas:

Accenture Research is made up of business and research professionals based around the world. The team works together virtually to provide a global service to the company, collating and analysing research data, developing original points of view and conducting primary research.

Technology Research is part of Accenture Technology Labs, our dedicated technology research and development team. Accenture Technology Labs focuses on creating original research and insights on strategic business issues and technology advances that are shaping the future of commerce. This knowledge enables us to help clients make the best use of the latest technology to drive high performance.

Our dedicated Market Research team provides critical information for decision-making, strategic planning and generally keeping us better informed than the competition. The team’s activities include conducting global awareness tracking studies, testing advertising copy and competitive advertising, monitoring the media and Internet, conducting research into brand positioning and commissioning surveys to help understand target audiences.